Did you know that companies with well-structured territories can achieve up to 15% higher sales productivity? Effective territory design and revenue segmentation are critical levers for scaling revenue and optimizing sales performance. In this panel, RevOps leaders will explore how to structure territories strategically, balance workloads, and segment accounts to drive efficiency, growth, and customer satisfaction. The conversation will dive deep into the principles behind successful territory planning, including prioritizing high-potential markets, aligning resources to business objectives, and ensuring fairness and clarity for sales teams. Panelists will also discuss the organizational impact of well-designed territories, how segmentation influences go-to-market strategies, and ways to create alignment across sales, marketing, and customer success functions to maximize revenue potential.