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Warren
Zenna
Founder
CRO Collective
Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. He's leveraged this knowledge and experience to create The CRO Collective.
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18 September 2025 09:30 - 10:00
Fireside chat: Building trust and alignment across the C-suite and board
Join this session for an insightful fireside chat where seasoned industry leaders unravel the art of managing board expectations. This session will delve into strategies for crafting clear, realistic goals and fostering open communication channels with your board. Learn how to align the board's vision with your revenue goals to drive mutual success and avoid common pitfalls. Actionables: - Develop a structured communication plan for regular board updates. - Set clear and achievable targets aligned with your organization's strategic vision. - Foster a culture of transparency to build trust with board members.
18 September 2025 11:00 - 11:45
Panel discussion: The untapped revenue hiding in your customer experience
In today's competitive landscape, customer experience has emerged as the pivotal lever for revenue growth. Join our panel of experts as they explore how prioritizing customer satisfaction can directly boost your bottom line. The discussion will cover innovative strategies to enhance customer interactions, the role of technology in personalizing experiences, and real-world success stories. Understand how shifting your focus from transactional to relational engagements can transform your revenue streams. Key takeaways: - Implement feedback loops to continuously improve customer interactions. - Leverage data analytics to personalize the customer journey. - Foster a customer-centric culture within your organization.
18 September 2025 17:00 - 17:05
Chairperson closing remarks
Our chairperson ends the day with a short summary before we head into happy hour.
18 September 2025 09:00 - 09:30
Chairperson opening remarks
Welcome to Chief Revenue Officer Summit San Francisco. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings, with a quick icebreaker activity.