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Tifenn Dano
Kwan
Chief Marketing Officer
Amplitude
Bio coming soon.
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18 September 2025 13:15 - 13:45
Removing the Friction: How CROs and CMOs win together with culture, tactics, and AI
Nadia Rashid, CRO of Outreach, and Tifenn Dano Kwan, CMO of Amplitude will explore the evolving dynamics in CRO/CMO relationships in the era of AI-first go-to-market. In this session you will learn: - Real-world success stories of CROs and CMOs winning together - The non-negotiables of Sales and Marketing partnerships - The tactics, tools and cultural shifts behind Outreach and Amplitude’s enterprise pipeline engines