Today's buyers are doing more research, consulting more peers, and increasingly turning to communities, social channels, and AI tools long before they engage with a sales team. As traditional buying journeys evolve, revenue leaders must rethink how they build trust, create demand, and influence decisions earlier in the process. Join CROs as they discuss how they're adapting their go-to-market strategies for a new generation of buyers. Key takeaways - How AI, communities, and peer networks are reshaping buyer behavior - What CROs are doing to influence buyers before the first sales conversation - How go-to-market strategies are evolving to match the modern buying journey