SpeakersAgendaWhy attendPartnersVenue
Locations ▼

Request to partner

Request your invite

Request to partner

Request your invite

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Allison
Metcalfe
Chief Revenue Officer
Cloudinary
Allison is a senior executive leader with proven track-record of scaling highly-successful B2B enterprise SaaS and Consumption businesses from zero to $500 million in revenue across multiple functions including Customer Success/Experience, Sales, General Management, Go-to-Market Strategy, and Operations. She has a history of developing customer centric and metric driven go to market strategies and execution for multi-product, international portfolios that consistently hit revenue growth and margin objectives. Allison is known as an inspiring and action-oriented leader with ability to rapid innovation and transformation of talent, operations, technology adoption and strategy.
Button
24 September 2026 09:15 - 10:00
Panel discussion | The revenue impact of the self-directed buyer
Today's buyers are doing more research, consulting more peers, and increasingly turning to communities, social channels, and AI tools long before they engage with a sales team. As traditional buying journeys evolve, revenue leaders must rethink how they build trust, create demand, and influence decisions earlier in the process. Join CROs as they discuss how they're adapting their go-to-market strategies for a new generation of buyers. Key takeaways - How AI, communities, and peer networks are reshaping buyer behavior - What CROs are doing to influence buyers before the first sales conversation - How go-to-market strategies are evolving to match the modern buying journey