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Warren
Zenna
Founder
CRO Collective
Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. He's leveraged this knowledge and experience to create The CRO Collective.
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11 March 2026 09:00 - 09:30
Chairperson opening remarks
Welcome to Chief Revenue Officer Summit New York. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings, with a quick icebreaker activity.
11 March 2026 09:30 - 10:15
Panel discussion: Customer experience that drives NRR
Buyers research independently, involve more stakeholders, and expect proof and speed. Winning now means redesigning your go-to-market around their journey and the experience they receive at every step. This session shows revenue leaders how to identify moments that matter, reduce friction, and blend self-serve with human help without breaking your operating model. Learn practical patterns for pricing clarity, proof that builds consensus, and seamless handoffs from marketing to sales to CS. We’ll share approaches that scale from startup to global enterprise so you leave with a plan to lift conversion, shorten cycle time, and expand accounts by delivering a better buyer experience. Takeaways - Map the buyer journey and remove friction points to lift conversion and cut cycle time. - Launch a hybrid self-serve plus sales-assist motion with clear SLAs to improve speed to value and multi-threading. - Equip committees with proof packs ROI, peer evidence, and implementation plans to increase win rate and expansion.
11 March 2026 17:00 - 17:05
Chairperson closing remarks
Our chairperson ends the day with a short summary before we head into happy hour.