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Lawrence
Lanzilli
Chief Revenue Officer
DOOR3
Lawrence is a proven leader in accelerating international high-growth B2B SaaS, Hardware, and Web3 businesses. With top-tier executive relationships in Fortune 100 accounts, he has held key roles at $1B+ companies like Violin Systems and Datrium, as well as innovative FinTechs including Arculus and Nexos. Known for driving startups to M&A, IPO, and SPAC success, Lawrence excels in crafting strategic branding, storytelling, and positioning. His expertise lies in identifying long-term growth opportunities, executing strong sales and marketing plans, and building dynamic teams that deliver tangible client-side value. An evangelist with a grounded approach, Lawrence links real-world use cases to drive value with emerging technology.
12 March 2024 09:45 - 10:15
How to build a full spectrum, cross platform, trackable, scalable, lead generating, sales machine
With the abundance of go-to-market tools available today, the challenge lies in selecting the right ones for your sales and marketing teams. The key is not to focus solely on the tool set itself. Instead, prioritize the processes that have consistently proven effective and leverage tools that enhance their capabilities. In this presentation, Lawrence Lanzilli will guide you through a system he has implemented repeatedly across different eras of tool sets. This system comprises an ever-evolving, non-specific collection of over 30 modern tools. Their collective purpose is to support and enable fundamental, cross-platform processes and disciplines that have consistently delivered results.