Every quarter brings pressure to close, but sustainable growth demands choices that compound. This session helps CROs reconcile immediate targets with the company’s multi-year plan. We’ll show how to translate the growth thesis into day-to-day tradeoffs - capacity split across segments and motions, which deals to pursue or pass, how much to discount, and what to fund now versus stage for later. Learn to align sales, marketing, CS, and product so near-term plays steadily build the future engine: ICP focus, expansion paths, and scalable coverage. You’ll leave with a simple revenue portfolio model and practical criteria to guide weekly decisions. Takeaways - Allocate capacity using a 70-20-10 split across core, growth bets, and future bets. - Use deal criteria - ICP fit, expansion potential, and payback - to protect long-term value. - Synchronize Sales, Marketing, and CS investments so quartrly activity builds multi-year pipeline.