The conversation around aligning Sales and Customer Success (CS) always focuses on smooth hand-offs and short-term revenue goals — but that’s only part of the equation. Customer retention and expansion require a new go-to-market (GTM) strategy that unites Sales, CS, and Marketing from pre-sale through the entire customer lifecycle to drive sustainable growth. In this session, Charlie Sonnenberg, SVP of Sales at Totango, will share five key principles Totango uses to strengthen the GTM motion across all three disciplines — unlocking improved collaboration and alignment to meet business goals.