Bridget is known as a builder, an innovation catalyst, a growth driver, a customer champion, and a data-focused entrepreneur. Bridget has built world-class teams and systems from ground up, creating and rolling out countless strategic roadmaps, plans, SOPs and best practices. Bridget has mastered the right balance of technology, innovation and business capabilities, and the alignment of each with company business needs & growth vision. Bridget's experiences include developing and (re)designing organizational capabilities like strategy, culture, change management, digital experiences, innovation management and customer journey mapping. Bridget reshapes culture to be customer-centric to support continuous innovation and drive effective change throughout the organization, maximizing customer data to make them uniquely positioned to drive digital transformation, to lead strategies on how to meet and exceed high customer expectations, and to uncover revenue generation opportunities. Bridget's strength lies in her in-depth understanding the business values of branding, marketing and digital, the nexus of innovation, UX and positioning, as well as the direct impact on company growth, profitability, sustainability, productivity and efficiency.