CROs are being asked to deliver profitable growth in an environment defined by AI acceleration, tighter capital, and constant disruption. Yet most revenue transformations still begin reactively - after performance dips, costs rise, or competitors force the shift. In this session, Svetlana Morozova shares a structured playbook for leading transformation before it becomes urgent. Drawing on experience across hypergrowth, post-merger integration, and competitive reinvention at scale, she explores how CROs can pressure-test their revenue model, realign teams, and drive adoption of strategic change without destabilising performance. Key takeaways: - A practical framework to assess whether your revenue model is built for the next five years - A blueprint for driving adoption of strategic change across large revenue teams - A leadership approach to balancing structural transformation with performance stability