Sinem is Chief Sales Officer at Unravel, where she leads global commercial and revenue growth, building and scaling enterprise partnerships in the travel tech space. Operating at the intersection of AI, customer behavior and commercial strategy, she focuses on how modern revenue organizations evolve in fast-moving, technology-driven environments. With over 20 years of experience across travel and technology, Sinem has built and scaled commercial functions at global companies including Uber, Booking.com and Air France-KLM. Her work has consistently centered on driving growth through leading category-defining initiatives — from opening new markets and structuring first-of-their-kind global partnerships to pioneering commercial models widely adopted across the industry. At Unravel, she is actively shaping how commercial leadership adapts in the age of AI, combining hands-on commercial execution with a broader perspective on how organizations scale effectively. She brings a strategic, operator-led perspective on how the role of the revenue leader is evolving — particularly in balancing growth, structure, and the increasing role of AI in go-to-market strategy.