AI is flooding the revenue organisation with possibilities. The challenge for CROs isn’t finding use-cases – it’s deciding which ones truly deserve time, budget, and leadership attention. This panel brings together experienced revenue leaders to cut through the noise and identify the AI initiatives that deliver the greatest commercial impact, fastest. Rather than a technology debate, the conversation will focus on practical priorities: which AI applications are improving pipeline quality, increasing rep effectiveness, sharpening forecasting accuracy, and accelerating revenue growth today. Panelists will share how they sequence AI investments, measure success, and ensure AI strengthens – rather than complicates - their go-to-market model. Key takeaways: - The highest-impact AI opportunities across the revenue lifecycle - How leading CROs evaluate and prioritise AI investments - Real examples of AI driving pipeline, productivity, and predictability - Where AI is still immature or overhyped - A practical framework for building a focused AI roadmap