Taking a go-to-market model from one country to many is rarely a simple copy-and-paste exercise. What drives growth at home can quickly break down across new regions – from hiring and leadership structure to pricing, channel strategy, and buyer behaviour. For CROs, the challenge isn’t just entering new markets, it’s designing a commercial engine that can scale consistently across them. In this fireside chat, we’ll explore how successful revenue leaders build and adapt GTM models for international expansion. Expect practical insights on sequencing markets, balancing global consistency with local flexibility, structuring regional teams, and avoiding the most common expansion pitfalls. The conversation will focus on real-world lessons and hard-won experience, not theory. Key takeaways - How to decide whether to replicate, adapt, or rebuild your GTM model - The right way to structure regional leadership and teams - Balancing global processes with local market realities - What to standardise and what to localise when scaling internationally