Name: Ivo Mertens | Chief Revenue Officer Summit | Amsterdam
Start: 2025-05-14T22:00:00.000Z
End: 2025-05-14T22:00:00.000Z
Location: Postillion Hotel & Convention Centre

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Ivo

Mertens

Chief Revenue Officer

iBanFirst

Ivo Mertens is the Chief Revenue Officer at iBanFirst, a leading FinTech company specializing in cross-border payments and currency management. Before stepping into the CRO role, he led various Sales and Treasury projects at iBanFirst. Prior to joining iBanFirst, Ivo spent 20 years in sales management roles within the Global Markets divisions of several international banks, most notably BNP Paribas. In addition to his corporate experience, he has been a guest lecturer at Erasmus University Rotterdam (Rotterdam Business School), Karel de Grote Hogeschool, and HEC Liège.

15 May 2025 16:45 - 17:30

Panel: How will AI reshape sales and revenue strategies? Exploring generative AI, account-based selling, and the future of RevOps

AI is transforming sales by streamlining core tasks like prospecting, email writing, and content creation, leveling the playing field. But true differentiation now comes from Account-Based Selling (ABS)—using deep insights to align client needs with tailored solutions. As AI boosts efficiency, Revenue Operations must evolve to drive growth. Sales is no longer just a science—it’s about mastering the art of human connection and strategic thinking, where AI and creativity go hand in hand for success.