27 May 2026 09:15 - 09:45
Fireside chat: The CRO seat is changing, and the operating model has to change with it
The CRO role has expanded far beyond traditional sales leadership. Todayās revenue leaders are being asked to grow pipeline, improve forecast accuracy, reduce inefficiency, adopt AI, and align increasingly complex GTM teams - often with fewer resources. But as the seat changes, the operating model around it has to change too. This fireside chat will explore how CROs can partner more effectively with RevOps and cross-functional leaders to build the systems, accountability, and operating discipline needed to lead modern revenue organisations.
Key takeaways
- How the CRO role is evolving beyond sales leadership
Understand why modern CROs are increasingly expected to lead across the full revenue organisation, from pipeline and forecasting to AI, efficiency, customer growth, and cross-functional alignment.
- Why the revenue operating model needs to change with the CRO seat
Explore how CROs can work more effectively with RevOps and other GTM functions to create clearer ownership, stronger decision-making rhythms, and better accountability across the business.
- How to build a more efficient, data-led revenue organisation
Learn how CROs can rethink productivity, tooling, headcount, forecasting, and ROI to drive sustainable growth in a more complex and resource-constrained environment.