The CRO role used to be simple: own the number and run the sales organisation. Today it’s far bigger. Boards expect CROs to be strategic growth leaders who connect sales, marketing, customer success, and operations into a single commercial engine. The seat now demands deeper involvement in product strategy, pricing, forecasting accuracy, and long-term value creation – not just quarterly results. This session explores what that evolution means in practice. We’ll break down how the best CROs are redefining their remit, upgrading their leadership model, and balancing short-term execution with sustainable growth. You’ll leave with a clear view of how the CRO mandate is changing – and what you need to do to stay ahead of it. Key takeaways - The biggest shifts redefining the modern CRO role - How to evolve from sales leader to enterprise growth leader - Balancing immediate revenue pressure with long-term strategy - Practical steps to upgrade your CRO operating model