Chris is a Go-To-Market Lead with over 15 years of experience, dedicated to helping startups achieve hypergrowth. From pioneering ventures in On-Demand Transport to spearheading breakthroughs in E-commerce, he has remained at the forefront of growth and innovation. With a diverse portfolio of experience, Chris has guided nascent startups in defining their Ideal Customer Profiles (ICPs) and securing their first paying customers, as well as leading revenue strategy and execution for scale-ups, driving growth from $90 to $160 million. Over the past 18 months, he has thrived as a fractional go-to-market leader, providing invaluable assistance to startups ranging from pre-revenue to $10 million. Collaborating with major tech players, Chris has developed expertise in B2B SaaS, DTC e-commerce, mobile apps, and emerging technologies such as web3 and AI. Chris's career journey has taken him to vibrant cities like Los Angeles, London, and Edinburgh, each offering unique perspectives and opportunities for professional growth. Currently, Chris calls Lisbon home, drawn to its incredible startup scene.