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Ben
Brierley
Global Leader, Revenue Operations
Randstad
I’ve spent my career working across both high-growth startups and large, complex enterprises, tackling the same fundamental challenge—how to build sustainable, scalable revenue. The answer? It always comes down to alignment and relationships. Whether it’s sales, marketing, customer success, or operations, real change only sticks when people are truly connected around a shared vision. At Randstad Enterprise, I lead Global RevOps with this mindset, ensuring that go-to-market teams aren’t just efficient but genuinely in sync with how buyers think, decide, and act. I’m particularly passionate about behavioral science—understanding what drives decisions and weaving those insights into how we engage with customers, structure processes, and drive growth. For me, RevOps isn’t just about tech stacks and dashboards. It’s about creating predictable, repeatable success by aligning teams, challenging conventional thinking, and building systems that actually support the way people buy. Because when you get that right, everything else follows.
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15 May 2025 15:45 - 16:15
The True Cost of AI in Sales: More Algorithm, Less Human Rhythm
AI is revolutionizing sales—but at what cost? Let's explore how AI-driven automation, lead scoring, and meeting capture can sometimes miss the mark, stripping away the very human skills that drive great sales: critical thinking, relationship-building, and intuition. Through real-world examples, we’ll uncover: - Why asking the wrong questions leads to expensive (and ineffective) AI solutions - How over-reliance on AI weakens sales skills like active listening and follow-through - The hidden buying signals AI can’t track—but top sellers never miss - How to balance AI’s efficiency with human expertise to drive smarter sales outcomes Let's look at AI’s impact on sales—and how to make it work for you, not against you.