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Ben
Brierley
Global Leader, Revenue Operations
Randstad
Iā€™ve spent my career working across both high-growth startups and large, complex enterprises, tackling the same fundamental challengeā€”how to build sustainable, scalable revenue. The answer? It always comes down to alignment and relationships. Whether itā€™s sales, marketing, customer success, or operations, real change only sticks when people are truly connected around a shared vision. At Randstad Enterprise, I lead Global RevOps with this mindset, ensuring that go-to-market teams arenā€™t just efficient but genuinely in sync with how buyers think, decide, and act. Iā€™m particularly passionate about behavioral scienceā€”understanding what drives decisions and weaving those insights into how we engage with customers, structure processes, and drive growth. For me, RevOps isnā€™t just about tech stacks and dashboards. Itā€™s about creating predictable, repeatable success by aligning teams, challenging conventional thinking, and building systems that actually support the way people buy. Because when you get that right, everything else follows.
15 May 2025 15:45 - 16:15
Bridging the divide: strategies for B2B and B2C revenue optimisation
Hybrid B2B and B2C companies outperform their peers by 15% in revenue growth. Operating in both B2B and B2C markets can be a balancing act. The divide often results in inefficiencies, misaligned strategies, and missed opportunities for optimisation. This presentation will dive into actionable strategies to bridge the B2B-B2C divide. Learn how to align sales, marketing, and customer experience teams to optimise revenue across diverse customer segments.