Deal Desk is often brought into the conversation when a deal is already complex, urgent, or at risk. But when treated as a strategic function, it can play a much bigger role in improving how revenue teams operate, scale, and make decisions. This session will explore what a strategic mindset looks like across the quote-to-cash process, from building effective governance and managing organisational change to balancing commercial speed with operational control. Attendees will learn how RevOps and Deal Desk leaders can move beyond reactive deal support, influence decisions earlier, and earn a more proactive seat at the table. Key discussion points will include: - Designing governance that supports sellers rather than slowing them down - Balancing standardisation and scalability with the realities of complex deals - Managing change across sales, finance, legal, and operations - -Using Deal Desk insights to identify recurring friction and improve the wider revenue process Positioning RevOps and Deal Desk as strategic partners to the business