Every build versus buy decision is really a decision about who controls your competitive advantage. As AI reshapes the GTM stack, the leaders making these calls aren't just choosing software, they're deciding how much of their roadmap, data, and long-term flexibility they're willing to hand to a vendor. This session goes beyond the tactical checklist and into the strategic bet underneath it: what it actually costs an organization to buy speed at the expense of control, versus building ownership at the expense of time and risk. The conversation will also address the organizational stakes leaders don't always see coming, how a build-first strategy reshapes team structure, budget ownership, and even how the business measures RevOps' contribution to the bottom line. Attendees can expect to take away: - A strategic framework for weighing control and long-term flexibility against speed and cost. - A clear-eyed view of the organizational and budgetary consequences of each path. - Perspective on how this decision affects RevOps' influence and standing at the leadership