RevOps teams are rolling out more tools, processes and playbooks than ever, but launching something isn’t the same as people using it. In this fireside chat, Jon Kelman, a Commercial Operations leader, explains how RevOps can own the people side of change: working with sales managers so they coach reps, partnering with Enablement and training teams, and treating every rollout as a behaviour change. Expect a candid look at what makes adoption stick, and why the frontline manager is where most initiatives succeed or fail. Key takeaways (if you need them) Why every tool, process or playbook rollout is really a behaviour change How to build an operating model that helps sales managers coach and land playbooks Where RevOps and Enablement should split ownership of adoption