Sign In
Register

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Hadia
Madni
VP of Revenue Operations
Farmers Fridge
Hadia is an operator who builds the commercial infrastructure needed to make growth repeatable and measurable, often from the ground up. She thrives in 0–1 environments within high-growth companies. Most recently, Hadia built the commercial analytics and operations infrastructure for a private equity portfolio company. Joining a newly created role with no predecessor or established playbook, she developed six enterprise-wide capabilities: CRM and pipeline governance, centralised analytics and KPIs, territory redesign, quota and incentive structures, a commercial operations team, and AI enablement across the sales organisation. Together, these capabilities supported more than 150 sellers. Hadia began her career in strategy consulting, advising private equity-backed and high-growth companies on go-to-market strategy and pricing. She has also operated as a de facto Chief of Staff to executive leadership, leading cross-functional initiatives and translating investment theses into measurable commercial outcomes.
Button
18 November 2026 14:30 - 15:00
The next evolution of RevOps leadership
As RevOps becomes more established, expectations of its leaders are changing. Strong execution, reliable reporting and well-managed systems are no longer enough. Senior RevOps leaders are increasingly expected to shape commercial strategy, challenge assumptions and help the business make better decisions about where and how to grow. This session will explore what that evolution looks like in practice, from building greater financial and commercial fluency to influencing executive priorities and leading change across the wider GTM organisation. It will also examine the capabilities that distinguish a highly effective operator from a genuinely strategic RevOps leader. Key takeaways: - The capabilities RevOps leaders need to build greater strategic influence - How to move from supporting decisions to actively shaping them - Ways to strengthen executive communication, commercial judgement and cross-functional leadership
18 November 2026 16:00 - 16:45
Panel: How far can RevOps take you? Building the path from operator to CRO
There is no single route to leadership in RevOps. Careers can begin in systems, analytics, sales operations, marketing operations or strategy, with each path developing a different set of strengths. Progression depends on understanding which capabilities matter at each stage, and how to build experience beyond the boundaries of your current role. This session will explore how RevOps professionals at every level can take greater ownership of their development, broaden their commercial perspective and prepare for more senior leadership. From building a strong operational foundation to leading teams, influencing executives and ultimately stepping into VP or CRO-level roles, attendees will leave with a clearer view of what the journey could look like. Key takeaways: - The skills, experiences and relationships to prioritise at each stage of a RevOps career - How to move from specialist expertise into broader strategic and commercial leadership - What aspiring VPs and CROs need to demonstrate before they are ready for executive responsibility