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Sharon
LaDay
Sr. Director, Partner Go-to-Market Strategy & Operations
ServiceNow
Sharon helps PE-backed and Fortune 500 companies bridge the gap between strategy and execution through strategic partnerships, ecosystem business models, and emerging technologies spanning AI, Web3, SaaS, and open innovation. She focuses on translating technology strategies into scalable operating models, aligning incentives, and driving adoption in complex enterprise environments. Her experience spans go-to-market strategy, cross-portfolio growth, partner enablement, and international expansion, including ecosystem development and strategic partnerships at IBM and across Web3. Sharon is an investor with Golden Seeds and serves on boards, focusing on governance, leadership, and long-term value creation. Her interests include AI adoption, commercialization, governance, and turning technical capabilities into sustained business impact.
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