24 February 2026 11:45 - 12:15
RevOps as the GTM architect: Designing strategy that drives growth
Revenue Operations has moved from process support to strategic command. In this session, Ciscoās Shantanu Mishra breaks down how RevOps can shape GTM direction - aligning sales, marketing, product, and enablement around shared revenue outcomes. Expect real examples of how data, planning, and compensation models can unify cross-functional execution.
Key takeaways:
- How to position RevOps as a strategic advisor, not just an operational enabler
- A GTM alignment model: from data to design to delivery
- Building compensation and analytics frameworks that reinforce strategy, not contradict it