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Sandeep
Singh
CEO and GTM Advisor
Sandeep Singh is a distinguished Go-to-Market (GTM) strategist and Revenue Operations leader with a strong track record of driving transformative growth in high-tech and SaaS industries. As CEO of Ascentreon, a GTM Strategy and RevOps advisory firm, Sandeep partners with clients to design and execute scalable, profitable growth strategies that align revenue operations with business goals. Previously, he served as VP of Revenue Operations and Enablement at WordPress VIP, where he optimized revenue processes and fueled growth. Sandeep also worked in various leadership roles across multiple business units at Dell Technologies for over 12 years, driving significant revenue impact and operational excellence across product lines and customer segments. His expertise in harmonizing sales, marketing, and customer success functions has been instrumental in achieving success in high-growth environments.
12 February 2025 14:00 - 14:30
Go-To-Market efficiency vs effectiveness: Why you need both for profitable growth
In today's AI-driven landscape, mastering Go-to-Market strategies means balancing efficiency (doing things right) with effectiveness (doing the right things). As we move beyond the "growth at all costs" mindset, the focus shifts to achieving profitable, efficient growth that is sustainable, scalable, and durable. This session will explore practical examples to help GTM teams optimize their strategy and execution by finding the right balance between efficiency and effectiveness.