12 February 2025 14:00 - 14:30
Go-To-Market efficiency vs effectiveness: Why you need both for profitable growth
In today's AI-driven landscape, mastering Go-to-Market strategies means balancing efficiency (doing things right) with effectiveness (doing the right things).
As we move beyond the "growth at all costs" mindset, the focus shifts to achieving profitable, efficient growth that is sustainable, scalable, and durable.
This session will explore practical examples to help GTM teams optimize their strategy and execution by finding the right balance between efficiency and effectiveness.