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Rachael
Dahl
Director of Sales Operations
Crown Castle
Rachael leads Crown Castle's Sales Operations team focused on sales effectiveness programs, go-to-market planning, and lead to cash process excellence. Prior to joining Crown Castle in 2019, Rachael was a part of Deloitte’s Customer and Marketing Consulting practice focused on GTM transformation and technology-enabled process improvements.
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24 February 2026 14:30 - 15:15
Panel: Operationalizing AI across different maturity levels
AI maturity is wildly uneven - even inside the same company. This panel compares approaches from ā€œjust getting startedā€ to ā€œembedded in daily workflows,ā€ highlighting patterns that travel well: secure data access, clear decision rights, in-workflow nudges, and enablement that changes behavior, not just sentiment. Key takeaways: - How to choose first use cases that compound (not one-off demos) - Designing in-workflow guidance so reps don’t have to ā€œgo to the toolā€ - Governance and change-management guardrails that keep adoption on track