If your segmentation ends at closed-won, you’re flying blind. Drawing on repeat implementations across two companies, Patrick shows how post-sale segmentation (accounts, users, and use-cases) transforms renewals, expansions, and success coverage. Learn how to define segments that matter, align plays to signals, and give CS/Sales a shared view of where to invest time next. Key takeaways: - A practical framework for post-sale segments (fit × potential × signal) - Coverage & play design: who owns what, when, and with which triggers - Metrics that matter: expansion propensity, risk signals, and capacity planning