GTM leaders rarely fail because of weak strategy. They fail because their systems can’t execute it. In this practical, peer-to-peer session, Mike Madsen (LeanData) and Julz James (Fleetio) reveal how senior RevOps leaders bridge the gap between planning and reality. You’ll see how high-performing teams build strategy and tech in parallel, translate motions into system design, and orchestrate signals across dozens of tools so marketing, sales, and customer teams act from a shared understanding of the buyer journey. Using real examples from Fleetio, the speakers show how buyer journey-centered execution reduces friction, accelerates speed to lead, and makes ambitious plans actually deliver revenue. 1. Learn how to build AOP and technology in parallel so your strategy is executable from day one. 2. Understand how to translate GTM motions into systems that coordinate signals and actions across teams. 3. Adopt a buyer-journey-first approach that aligns marketing, sales, and customer execution around shared context.