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Melanie
Stiekman
Director of Revenue Operations
BTC Inc
Austin transplant, passionate about driving go-to-market strategies, building processes, and managing tech stacks to enable operational excellence. I turn business needs into impactful solutions, collaborating across teams to deliver results. Detail-oriented, curious, and always learning. Outside work, you’ll find me catching local live music or planning my next international adventure. Catch me if you can!
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24 February 2026 11:45 - 12:30
Panel: Three non-negotiables that keep RevOps aligned through scale
Launching RevOps isn’t about adding another operational layer - it’s about creating alignment where none existed before. But getting from day one to a fully functioning revenue engine is messy. In this session, we’ll explore what it really takes to build RevOps from the ground up: defining the remit, earning trust across GTM teams, and prioritizing systems and processes that scale with the business, not ahead of it. Key takeaways: - A framework for designing RevOps foundations that drive clarity and focus - How to define scope, success metrics, and stakeholder buy-in from day one - Practical lessons from early-stage RevOps builds - what to do (and what to skip)