AI isn’t just changing how we sell, scale, and operate - it’s reshaping how we think, lead, and show up. In this session, Joshua Briones challenges leaders to move beyond process optimisation and toward identity - confronting a defining choice: stay in the comfort of Door A, or step into the curiosity and courage of Door B. You’ll explore what happens when AI enters your ecosystem through three pillars: 1. Coexist: Accept AI as part of the environment while protecting what’s uniquely human - judgment, empathy, and purpose. 2. Co-create: Treat AI as an ally. Combine human intuition with machine intelligence to work smarter and faster. 3. Co-forge: Lead differently. Build cultures of experimentation where identity, not fear, drives adaptation.