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Colten
Hoth
Director, GTM Strategy & Operations
Lucid Software
Colten leads a Go-to-Market Operations team at Lucid Software, where he is responsible for the "how" behind the company’s growth and retention. From architecting sales territories and quota capacity to empowering CX teams through automated insights. Colten ensures the revenue engine runs at peak performance. His unique perspective is backed by a Master’s in Business Analytics and a 13-year career split between Investment Banking Operations and SaaS leadership. He is passionate about transforming raw data into the operational frameworks that allow modern tech companies to scale both intelligently and sustainably.
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24 February 2027 13:30 - 14:00
The forecast is wrong. Here's why that's fine.
Every RevOps leader has sat in a QBR defending a number that was already stale before the meeting started. Forecasting has become a trust exercise more than a math exercise, and the gap between what the model says and what the board believes is where careers get made or broken. This session moves past the mechanics of weighted pipeline and into the harder question: how do you build a forecasting process that survives contact with reality? We'll look at how leading RevOps teams are blending historical data, rep judgment, and macro signal into a forecast that's directionally trustworthy even when it's not perfectly precise, and how they communicate uncertainty to the board without losing credibility. Takeaways: - A framework for separating forecast confidence into commit, best case, and pipeline coverage, so leadership knows exactly what they're betting on - How to build feedback loops between forecasting accuracy and rep coaching, turning misses into a diagnostic tool rather than a blame exercise - Practical guidance on when to trust the model and when to override it, and how to document that judgment so it improves over time