In 2022, Indeed faced significant challenges in managing sales performance, with over 20 disparate metrics being used across teams. This lack of consistency created confusion about priorities, inefficiencies in reporting, and an overall misalignment in performance management. Recognizing the need for clarity, the Sales Strategy team launched a Productivity initiative to establish a unified framework for measuring and improving sales effectiveness globally. The new Productivity framework rolled out in 2023, defined key sales activities across the funnel - client outreach, pre-sales preparation, and pipeline management - and introduced clear metrics to track performance. To operationalize this, we set targets, built Salesforce Einstein dashboards, trained reps, and created a robust reporting structure. The initiative aligned sales teams and leaders on a single performance management approach, leading to measurable improvements. Sales reps increased activity levels, engaged more strategically with clients, and managed pipelines more effectively. Sales managers, in turn, gained a powerful tool to coach underperformers. The framework not only boosted quota attainment but also fostered a culture of data-driven accountability, offering a scalable model for driving productivity across large organizations.