The modern deal desk has become one of the biggest revenue multipliers inside high-growth companies - but most organizations still underuse it. In this session, Alison Donley shares how she built Tufin’s first deal desk function from the ground up and turned it into a strategic lever for accelerating revenue growth. From defining standard deal shapes to aligning pricing strategy, commissions, and renewals, Alison breaks down the operating principles that turn deal desks from administrative checkpoints into growth engines. Key takeaways: - How to build and structure a deal desk that improves efficiency and revenue outcomes - Practical frameworks for aligning pricing, approvals, and comp design around deal health - How deal desks can become trusted partners to both sales and finance—not just gatekeepers