In today’s fast-paced and complex sales environments, the deal desk has evolved from a back-office function into a strategic growth engine. Yet many organizations still underutilize its potential -focusing narrowly on approvals instead of enablement, governance, and scalable decision-making. In this session, Alison Donley, Director of Commercial Operations at Tufin, will share how to transform your deal desk into a true center of excellence that accelerates revenue while safeguarding profitability. Drawing from real-world experience leading a global deals desk, Alison will outline practical strategies for streamlining processes, strengthening cross-functional alignment, and driving data-informed deal strategy. Attendees will gain insights into how a well-structured deal desk can unlock efficiency, enhance collaboration between Sales, Finance, and Legal, and become a pivotal force in sustainable, scalable growth.