Today’s go-to-market leaders need more than dashboards. In this session, Jiaxi will share how supply and demand modeling has become the foundation of predictive GTM planning and revenue optimization at massive scale. This session draws on real-world experience designing a forward-looking supply and demand matching model, mostly used in logistics and inventory planning, now applied to resource allocation to serve millions of businesses globally. Jiaxi will share how modern GTM teams can move beyond lagging indicators and embrace real-time, model-driven forecasting to align investment with revenue opportunity. Key takeaways: - Building a scalable simulation model for channel-level GTM decisions - Using simulations and dynamic pacing to navigate demand uncertainty - Leveraging predictive insights to reduce budget waste and improve ROI - A practical decision framework for applying supply and demand models to GTM workflows This session equips revenue strategy and operations professionals with a new lens on how advanced analytics can power smarter, more resilient GTM strategies.