Today’s go-to-market leaders need more than dashboards. In this session, Jiaxi will share how supply and demand modeling has become the foundation of predictive GTM planning and revenue optimization at massive scale. This session draws on real-world experience designing a forward-looking supply and demand matching model, mostly used in logistics and inventory planning, now applied to resource allocation to serve millions of businesses globally. Jiaxi will share how modern GTM teams can move beyond lagging indicators and embrace real-time, model-driven forecasting to align investment with revenue opportunity. Key takeaways: - Building a scalable simulation model for channel-level GTM decisions - Using simulations and dynamic pacing to navigate demand uncertainty - Leveraging predictive insights to reduce budget waste and improve ROI - A practical decision framework for applying supply and demand models to GTM workflows This session equips revenue strategy and operations professionals with a new lens on how advanced analytics can power smarter, more resilient GTM strategies.

When we asked 1,400 revenue and operations leaders what they see as the biggest barriers to growth, we expected the usual answers: economic headwinds, shrinking budgets, AI. Instead, leaders repeatedly (and surprisingly) said that what keeps them up at night aren’t external problems. They’re internal issues. Things like misaligned teams. Poorly-designed incentives. Performance metrics used incorrectly. For most leaders, these aren’t trivial issues. They’re legitimate barriers to growth. And most leaders acknowledge that unlocking them is a critical strategy for increasing revenue without expanding headcount or pipeline. Luckily, there are teams invested in fixing these issues. And no team is better positioned to do this than RevOps. In this session, we unpack key findings from the 2025 Market Spotlight and host a panel discussion with RevOps leaders who are solving these internal issues, not just to eliminate friction, but to drive real revenue growth. You will learn: - Why internal misalignment remains the most under-leveraged revenue lever at most organizations - How RevOps can diagnose friction across GTM intersections and design it out - What leading teams are doing to shift from reactive execution to repeatable performance If you are leading the connection between strategy and execution, this session will equip you with the data, language, and tools to drive change where it matters most.