James Straton is the Director of Commercial Strategy at Keyrus, boasting over 13 years of experience in technology consulting and 8 years specializing in Sales Performance Management. He has extensive expertise in the software, professional services, and financial services industries, and has assisted more than 50 clients in transforming their planning processes. He is passionate about the intersection of sales planning and technology, driving digital transformations with a special focus on account scoring, segmentation, territory planning & optimization, and capacity planning.