When we asked 1,400 revenue and operations leaders what they see as the biggest barriers to growth, we expected the usual answers: economic headwinds, shrinking budgets, AI. Instead, leaders repeatedly (and surprisingly) said that what keeps them up at night aren’t external problems. They’re internal issues. Things like misaligned teams. Poorly-designed incentives. Performance metrics used incorrectly. For most leaders, these aren’t trivial issues. They’re legitimate barriers to growth. And most leaders acknowledge that unlocking them is a critical strategy for increasing revenue without expanding headcount or pipeline. Luckily, there are teams invested in fixing these issues. And no team is better positioned to do this than RevOps. In this session, we unpack key findings from the 2025 Market Spotlight and host a panel discussion with RevOps leaders who are solving these internal issues, not just to eliminate friction, but to drive real revenue growth. You will learn: - Why internal misalignment remains the most under-leveraged revenue lever at most organizations - How RevOps can diagnose friction across GTM intersections and design it out - What leading teams are doing to shift from reactive execution to repeatable performance If you are leading the connection between strategy and execution, this session will equip you with the data, language, and tools to drive change where it matters most.