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Akansha
Aggarwal
Senior Director, Americas GTM Strategy & Operations
NetApp
Akansha Aggarwal is a seasoned go-to-market strategist and commercial operations leader with a career spanning top technology companies including Amazon Web Services (AWS), Google, Meta, and NetApp. With over 15 years of experience, she has led large-scale transformations across revenue operations, GTM strategy, and customer success—driving impact across $4B+ portfolios and global sales organizations. At NetApp, Akansha most recently led North America GTM Strategy and Worldwide Renewals, spearheading initiatives that overhauled pipeline governance, sales forecasting, and operational rhythms across multiple geographies. Her work consistently blends data-driven rigor with human-centered execution. A former aerospace engineer turned Wall Street trader, Akansha’s unconventional career journey reflects her deep adaptability and resilience. She brings a unique systems-thinking lens to commercial challenges, balancing short-term growth with long-term scalability. Akansha is also a passionate advocate for inclusive leadership and a frequent speaker on topics including revenue transformation, GTM innovation, and women in tech.
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17 September 2025 09:15 - 09:45
From first touch to renewal: Managing CRO expectations across the revenue lifecycle
In today’s dynamic revenue environment, the CRO’s scope extends far beyond net-new acquisition. Yet too often, GTM and RevOps leaders focus only on top-of-funnel metrics—leaving gaps in how expectations are set and managed across the full customer journey. In this session, Akansha Aggarwal—former GTM Strategy leader at AWS, Google, Meta, and NetApp—pulls back the curtain on what it really takes to partner with a CRO across every stage of the revenue lifecycle. From segmentation and pipeline forecasting to expansion, retention, and customer success, Akansha will share hard-won lessons on: - How to align CRO priorities with long-term revenue durability - The operational and cultural traps that lead to expectation breakdowns - Creating visibility, accountability, and confidence across Sales, CS, and Strategy - Building a proactive RevOps posture—less firefighter, more orchestra conductor Whether you’re scaling a commercial org or refining enterprise sales motions, this session will leave you with practical playbooks to reset expectations and deliver clarity at every stage of the revenue funnel.