Lorena Morales is a Mexican revenue operations leader who pioneered JLL's first Director of Global Marketing Revenue Operations role. A strategic generalist with Masters degrees in International Marketing and Strategic Design Management, she builds high-performing teams by combining storytelling, relationship-building, and design thinking approaches to customer insights. As a Latina, neurodiversity advocate, and LGBTQ+ leader, Lorena helps companies create strategies where difference thrives. Her philosophy: "I echo loudest when unheard." When not speaking on revenue operations or scaling global teams, she's exploring new music as a self-proclaimed melomaniac, always hunting for the next festival adventure.