Xenia Sapanidi is a marketing and GTM leader with a passion for leveraging AI, automation, and data to build scalable, results-driven strategies. With experience across B2G, B2B, B2C, and D2C in 48 countries, she has run a range of programs; from hyper-targeted government engagements to always-on ABM and e-commerce sales. She thrives on problem-solving, creative thinking, and optimizing marketing technology to drive efficiency and impact. Passionate about the intersection of strategy, execution, and innovation, she focuses on making marketing more effective, adaptive, and human - without falling into the trap of over-automation.