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Ryan
Coelho
Former Net Revenue Management Director
Zoetis
Ryan Coelho brings 15+ years of experience in Pricing Strategy, Valuation, and Financial Modeling, leading teams to build robust pricing frameworks, standardize reporting, and incorporate automation for complex analyses delivered to senior management. He currently leads the Net Revenue Management team at Zoetis Inc., providing pricing, optimization, financial modeling, analytics, and P&L reporting for the US Livestock (Cattle, Pork & Poultry) and Equine businesses, which collectively generate ~$1.2B in EBIT annually. Previously, Ryan led the US Derivatives and Fixed Income Pricing Team at Deloitte, the central hub for valuing complex financial instruments including swaps, bonds, FX, credit instruments, and equity derivatives. He holds an MBA from Columbia Business School (Finance & Decision, Risk, and Operations), an MS in Financial Mathematics from Louisiana State University, and a BS in Applied Mathematics from the University of Texas at Austin. Based in the greater New York City area, Ryan enjoys soccer, football, basketball, poker, and travel, having visited 30+ countries with more on the horizon.
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08 July 2026 11:45 - 12:30
Forecast fiesta workshop: Turn gut feel into revenue gold
Accurate forecasting isn’t just about pipeline data it’s about identifying the signals that separate good deals from over-committed ones. Even high-performing revenue teams struggle with optimism bias, late-stage surprises, and misaligned deal assessment. In this hands-on workshop, revenue leaders will step into a live pipeline simulation designed for senior decision-makers. You’ll analyze complex deals, make commit vs. best-case calls, and identify risks, then compare outcomes to actual results uncovering the hidden patterns and behavioral signals that drive accuracy. We’ll explore advanced techniques for improving predictability, including: - Structured deal inspection to surface risks early - Aligning rep behavior and discovery with forecast outcomes - Recognizing patterns across pipeline, rep activity, and customer signals You’ll leave with actionable strategies to turn forecasting into a strategic lever for revenue growth, rather than a reactive reporting exercise.