Prabhav Jain is the CEO of 11x, a $75M startup backed by a16z and Benchmark that’s building a digital workforce for go-to-market teams. 11x’s digital workers, Alice for outbound and Julian for inbound, run entire sales workflows end to end. They help hundreds of revenue teams, from startups to the Fortune 1000, generate pipeline across every channel. A three-time founder who studied computer science at MIT, Prabhav previously sold his last company to Brex, where he went on to lead engineering for financial services as the company scaled to tens of thousands of businesses and a $10B+ valuation. Prabhav’s view on AI in go-to-market is that the answer isn’t replacing reps; it’s rethinking the work itself. The tasks that compound, like real customer conversations, relationships, and deal strategy, belong to humans, while the repetitive, high-volume work that scales without proportional effort belongs to AI agents. He spends his days inside revenue orgs of every size, and brings that operator’s perspective to the stage: why the old “just hire more reps” reflex is breaking, and what the most efficient mix of people, automation, and AI actually looks like.