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Luis
Rubalcava
Sr. Strategy & Operations Program Manager
Google
Louis is a Senior Strategy & Operations Program Manager on the Google Ads Sales (SMB) Global Revenue Strategy & Operations team, where he leads initiatives that improve operational efficiency and drive scalable impact across the organization. He focuses on tackling complex operational challenges, identifying opportunities for improvement, and delivering global programs that strengthen how teams work and perform. He currently leads the Incentive Operations Global Help Desk team, ensuring consistent support and operational excellence for sales incentive programs worldwide. His work spans defining go-to-market strategies, optimizing internal processes and tooling, and helping the sales organization operate more effectively. With more than seven years of international experience across the United States, Europe, and Mexico, Louis brings expertise in strategy and operations, digital marketing, and sales within the technology sector. He is passionate about connecting strategic vision with operational execution to deliver meaningful business outcomes.
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08 July 2026 10:45 - 11:15
Optimizing your revenue tech stack: Making tools work for growth, not complexity
Revenue teams rely on a growing array of tools CRMs, RevOps platforms, sales enablement, marketing automation, and analytics but too often, tech stacks become fragmented, redundant, or underutilized. In fact, Gartner reports that organizations use an average of 110 SaaS apps, yet only 30% are fully integrated into business processes. In this interactive session, RevOps leaders will explore how to streamline, integrate, and optimize tools so they drive measurable growth, improve forecasting, and unify the revenue organization. Attendees will experience: - Interactive exercises and live polls to diagnose their own tech stack challenges - Real-world examples of organizations that turned fragmented tools into a strategic growth engine - Frameworks and checklists for aligning workflows, ensuring data integrity, and prioritizing investments This session equips revenue leaders with the insights and practical strategies to make every tool work harder, unlock new efficiency, and transform their tech stack from a source of complexity into a predictable driver of revenue growth.