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James
Immordino
VP of Ad Sales Strategy
Paramount
Jason is a pragmatic, forward-thinking leader who turns complexity into clarity by aligning strategy, structure, and analytics to drive growth. A lifelong asker of “why,” he blends big-picture vision with data-driven precision, building small, high-impact teams that deliver outsized results. He thrives at organizational inflection points, helping companies rebuild commercial infrastructure and scale revenue once product-market fit is established. Recently, he was recognized as a “Charismatic Accelerator” in The Crucible executive assessment, an archetype known for accelerating growth and aligning organizations during periods of transformation. Throughout his career, Jason has driven significant impact, contributing to more than $1 billion in 8-year company growth and delivering $67 million in revenue gains through key account expansion. He has revamped sales strategies for large teams, boosting digital revenue by over 250%, reducing costs, and transforming client experience ratings from last to best. He also stopped a 45% revenue decline on a $385 million portfolio, reversed a 20% drop across multiple lines of business, and designed an $80 million compensation plan unifying three organizations post-merger. Additionally, he has led global automation initiatives that improved efficiency and generated substantial annual savings.
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08 July 2026 15:30 - 16:15
GTM Showdown: Aligning teams to win together
Cross-functional alignment is one of the toughest challenges RevOps teams face but it doesn’t have to be a guessing game. In this fast-paced, interactive session, participants will tackle real-world GTM and product-led growth challenges with guidance from expert facilitators representing Sales Enablement, Customer Success, RevOps, Product Marketing, and Product-Led teams. Through hands-on, small-group exercises, attendees will: - Diagnose misaligned workflows, unclear ownership, and handoff bottlenecks across the revenue engine - Apply cross-functional perspectives to uncover root causes behind recurring GTM challenges - Collaboratively design practical, implementable solutions that unify teams and improve accountability - Receive real-time insights and guidance from facilitators to ensure solutions are actionable and grounded in best practices By the end of the session, participants will leave with actionable frameworks, peer-tested strategies, and a playbook for cohesive revenue execution ready to break down silos, accelerate adoption, and drive measurable impact across their organization.