08 July 2026 09:15 - 09:45
RevOps therapy: Diagnosing the root causes of revenue friction
Welcome to RevOps Therapy, a high-energy, facilitator-led session designed to uncover both the shared and often overlooked challenges that slow down revenue teams. Through live polls, structured discussions, and peer collaboration, participants will surface issues that may have gone unnoticed, misunderstood, or underestimated across forecasting, technology, data access, customer visibility, and cross-functional enablement.
Facilitators will guide each table to dig into root causes and explore practical, field-tested approaches. By the end of the session, participants will leave with fresh perspectives, actionable strategies, and a clearer understanding of their most critical RevOps challenges.
Key challenges explored:
- Talent Strategy & Performance Enablement: Hiring or role-fit issues often drive downstream performance problems, meaning enablement and operations teams end up fixing issues that could have been prevented.
- Revenue Tech Overload: Too many disconnected tools create inefficiencies, duplicate work, and slow adoption of key workflows.
- Data Democratization & Self-Service: Balancing easy access to insights with data reliability and governance remains a constant challenge.
- Customer Lifecycle Visibility: Gaps between marketing, sales, and CS data make it difficult to track the full journey, predict churn, or identify expansion opportunities.