In successful RevOps, the essential strategy lies in prioritizing people, processes, and tools in that particular sequence. Before venturing into RevOps, Will previously operated in the realm of customer success. The initial foray into a RevOps leadership role stemmed from a necessity for self-preservation. Observing the escalating challenges within customer success due to diverging alignment between marketing and sales departments prompted this transition. Subsequently, Will became the inaugural RevOps hire at two distinct companies. In these roles, he played a pivotal part in scaling both revenue and the team, achieving milestones of $20 million in revenue and expanding the team size to four individuals, respectively.