Ian Matthews has been in GTM strategy and revenue operations from the early days of his career, first getting involved in forecasting and sales process improvement, through to leading GTM modernisation at multiple technology companies. Along the way he's worked in front line sales, managed sales teams in the UK, US & France, led specialist industry go-to-market motions, run regional revenue operations, and spearheaded sales transformation and GTM execution at National Instruments and Teradata. Ian is currently VP GTM Strategy, Field Operations & Renewals at Teradata, responsible for the GTM Management System and strategic programs.