Daniel is an experienced Go-to-Market leader with a career in Strategy and Product in multinational corporations in Germany and UK over the last 15 years. At Visa and prior to that at Experian, he has led teams and initiatives with a focus on product propositions, product strategy and product go-to-market. As part of his remit, he has been collaborating very closely with B2B Marketing teams, design agencies and market research companies to translate customer and buyer persona needs into the right messaging frameworks, sales collateral and product propositions. As a business stakeholder to Marketing teams, Daniel understands the complexity of the Product Marketing value chain and the importance of including Product Marketing teams early and continuously into the budget planning, product strategy and go-to-market work from Day 1, in order to achieve measurable impact for clients and ultimately end customers.