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Sam
Sutton
Head of Sales Operations, UK & Emerging Markets
Xero
Sam is the Head of Sales Operations, UK & Emerging Markets at Xero. Previously, Sam was the Director for Revenue Operations at Pearson. There, he created a brand new RevOps function to combine 3 business acquisitions into one holistic GTM operations. Over the last 2 years, Sam has now built the department from the ground up, creating a team consisting of focuses in; analytics and insights, rewards and compensation, tools and platforms and finally enablement.
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24 June 2025 09:45 - 10:15
Breaking into RevOps and building a standout career path
Ready to make your mark in RevOps? Whether you’re just starting out or already climbing the ladder, this session will help you map out a career path that sets you apart. Discover how to harness your unique skills, build trust across teams, and position yourself as a key player in your organization’s growth. You’ll hear real-world stories from RevOps pros who’ve navigated both the early challenges and the big leaps. Leave with fresh perspectives, actionable strategies, and the confidence to take your career to the next level, wherever you are today.
24 June 2025 10:15 - 10:45
Beyond the hype: What it really takes to make AI work in revenue teams
As AI reshapes how go-to-market teams operate, one thing is becoming clear: without the right foundation, AI can’t deliver real value. In this fireside chat, Parin Lad, Director of Customer Success and Sales Engineering at Clari, sits down with Sam Sutton, Director of Revenue Operations at Xero, to explore what it actually takes to make AI work in revenue teams. They’ll discuss how RevOps leaders can build the processes, data integrity, and execution rigor needed to turn AI from a buzzword into a competitive advantage - and why Revenue Context is becoming mission-critical for driving real impact.