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Parin
Lad
Director of Customer Success and Sales Engineering
Clari
Parin Patel is an experienced customer success and go-to-market leader with over 15 years of experience spanning SaaS, sales enablement, CRM strategy, and enterprise transformation. Currently Director of Customer Success and Sales Engineering at Clari, Parin leads cross-functional teams supporting revenue leaders in driving adoption, forecasting accuracy, and measurable outcomes across EMEA.
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24 June 2025 10:15 - 10:45
Beyond the hype: What it really takes to make AI work in revenue teams
As AI reshapes how go-to-market teams operate, one thing is becoming clear: without the right foundation, AI can’t deliver real value. In this fireside chat, Parin Lad, Director of Customer Success and Sales Engineering at Clari, sits down with Sam Sutton, Director of Revenue Operations at Xero, to explore what it actually takes to make AI work in revenue teams. They’ll discuss how RevOps leaders can build the processes, data integrity, and execution rigor needed to turn AI from a buzzword into a competitive advantage - and why Revenue Context is becoming mission-critical for driving real impact.