Ever felt stuck between sales pushing for discounts, finance protecting margins, and product rolling out new SKUs without a pricing strategy to match? You’re not alone - pricing is often fragmented, reactive, and owned by everyone and no one. For RevOps leaders, that’s a missed opportunity. This session will dive into why RevOps is uniquely positioned to bring order to pricing chaos - and how a more structured, data-driven approach can unlock serious growth. We’ll explore: - Common pricing pitfalls that silently erode revenue - How to build a pricing feedback loop between sales, finance, and product - Real examples of RevOps-led pricing changes that moved the needle