Sign In
Register

Get invited

Watch OnDemand

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Mark
Jeyaraj
Go-To-Market Strategy & Pricing
Lucanet
Mark Jeyaraj is the Go-To-Market Strategy and Pricing Manager at Lucanet, a CFO solution software backed by Hg Capital. With a proven track record in commercial transformation and M&A at Oliver Wyman, Mark excels in driving strategic growth across international markets. Known for launching high-impact initiatives, including a successful 5.5 MM EUR ARR projection, Mark is adept at leveraging data-driven strategies to optimize pricing and market penetration. Passionate about innovation, Mark consistently delivers results that transform revenue operations and foster sustainable business growth.
Button
25 June 2025 11:45 - 12:15
Unlocking growth: How Pricing in RevOps can transform your business
Ever felt stuck between sales pushing for discounts, finance protecting margins, and product rolling out new SKUs without a pricing strategy to match? You’re not alone - pricing is often fragmented, reactive, and owned by everyone and no one. For RevOps leaders, that’s a missed opportunity. This session will dive into why RevOps is uniquely positioned to bring order to pricing chaos - and how a more structured, data-driven approach can unlock serious growth. We’ll explore: - Common pricing pitfalls that silently erode revenue - How to build a pricing feedback loop between sales, finance, and product - Real examples of RevOps-led pricing changes that moved the needle